ABC CLINICAL LINE
Full ideation and creation of Farmacy’s “ABC clinical line” primary and secondary packaging designs, as well as the look and feel of the 3 launch campaigns. Oversaw the implementation of these elements into digital assets used throughout the launches. Art direction: Alyson Aversa & digital design support: Michelle Chin.
ABC CLINICAL LINE | 10% NIACINAMIDE NIGHT MASK
ABC CLINICAL LINE | 10% WATERLESS VIATMIN C SERUM
ABC CLINICAL LINE | 1% VITAMIN A RETINOL SERUM
PEACHES ‘N CLEAN LIMITED EDITION CLEANSING BALM
Assisted Art Director in developing and overseeing the full 360° design and campaign for Farmacy’s Limited Edition Cleansing Balm, Peaches ‘N Clean. Created, oversaw and lead areas of design including digital media assets, PR communication, and product page infographics. Art direction: Alyson Aversa & digital design support: Michelle Chin.
BRIGHTEN UP 3% TXA TONER
Assisted Art Director in developing and overseeing the full 360° design and campaign for Farmacy’s Brighten Up 3% TXA Toner. Ideated campaign concept of “out of the dark [spots]” and “spot the difference”, created shot list for product photoshoots, and lead/oversaw areas of design including digital media assets, PR communication, product page infographics, and videos. Art direction: Alyson Aversa & digital design support: Michelle Chin.
STRAWBERRY SHORTCAKE CLEAN LIMITED EDITION CLEANSING BALM
Assisted Art Director in developing and overseeing the full 360° design and campaign for Farmacy’s Limited Edition Cleansing Balm, Strawberry Shortcake Clean. Created, oversaw and lead areas of design including digital media assets, PR communication, and product page infographics. Art direction: Alyson Aversa & digital design support: Michelle Chin + Tia Garcia.
APPLE LIP SMOOTHIE
Assisted Art Director in developing and overseeing the full 360° design and campaign for Farmacy’s Apple Lip Smoothie. Helped create shot list for product photoshoots, and lead/oversaw areas of design including digital media assets, PR communication, product page infographics, and videos. Art direction: Alyson Aversa & digital design support: Tia Garcia.
