THE CLIENT & CHALLENGE: Design a new logo and brand personality for Crayola. Become introduced to one of the core components of the graphic design profession: corporate identity development. Through research, methodical design process, and strong technical and visual execution, present a new identity system for an assigned corporation.
SOLUTION: Crayola is colorful and playful, I used more colors in order to give the logo more character, attitude, and playfulness all around, being that our target audience is kids. The bright teal, yellow/orange, and magenta all compliment each other nicely and work together in order to create an energetic and visually pleasing/interesting logo.